Nike’s mission is to bring inspiration and innovation to every athlete* in the world.
*If you have a body, you're an athlete With Nike+ and NikeFuel, our goal is to help every athlete* reach their true potential.
We are looking for companies that share our passion and vision, have a great digital offering and
want to connect with Nike+ and NikeFuel to help people do more.
COLLABORATE TO INNOVATE
A GREAT PRODUCT IS JUST THE BEGINNING
The Nike+ Fuel Lab is a 12-week program designed specifically for companies with an existing digital offering. Ten partner companies will be selected and given the tools, resources and support they need to launch an optimized NikeFuel integration by the end of the program.
- $50,000 per team
- The Nike+ and NikeFuel APIs & SDKs
- Beautifully designed work space in the heart of San Francisco
- Access to Nike executives involved in design, brand marketing, product creation and more
- Carefully selected mentor network tailored to participating companies
- Educational and relationship building opportunities with key market leaders in technology and sport
- Support from experienced developers who have built companies and/or built with Nike+ APIs
- Code and solution reviews during the program
- Opportunities to showcase your product
LET’S SEE WHAT YOU GOT
THERE IS NO FINISH LINE
If your company has an amazing product or service and an idea for an integration with Nike+ and NikeFuel that can help millions of people be more active, we want to hear from you.
From training, coaching and gaming content to social, analytics and complementary services – if it can help athletes* and the integration can ship by the end of the program, it’s in scope.
*If you have a body, you're an athleteApply Now
ALL ABOUT ACTIVITY
MOVE THE WORLD
We believe that NikeFuel is a single, universal way to measure all kinds
of activities—from your morning workout to your big night out. Uniquely designed
to measure whole-body movement no matter your age, weight or gender, NikeFuel
tracks your active life.
Helping people realize their potential is hard. It’s a team sport. We want to work with partners who share our mission and have a compelling idea for connecting with NikeFuel to help their members reach their goals.
If you apply early enough, we may invite you to attend a Nike+ Fuel Lab recruiting day. This is not a required step, but it can be a great way to learn more about the Nike+ Fuel Lab program and for us to get to know each other better.
We are excited to launch the 2014 Nike+ Fuel Lab in San Francisco.
We will be located close to many of our partners, the startup
and tech communities, and great design and engineering talent.
WORLD CLASS MENTORS
THEIR EXPERIENCE IS YOUR COMPETITIVE ADVANTAGE
Participants will have access to key players from throughout Nike, as well as a group of leaders in technology, sport and activity specifically assembled for the selected companies. Examples include:
Partner, First Round Capital
Director of Global Partnerships, Spotify
Founder & Managing Director, Media Camp
Managing Director for Healthcare & LifeSciences, Box & Special Advisor, Canvas Venture Partners
Chairman & Co-Founder,
New Evolution Ventures
Chief Creative Officer, SuperBetter Labs. Author,
The Raine Group
Founder & CEO, KITE
Sr. Vice President of Product Development, ESPN
Founding Partner, Causeway Media Partners
Director of Digital Marketing, Red Bull USA
Elizabeth Bailey Weil
Partner, Andreessen Horowitz
BUILDING ON SUCCESS
In the first ever Nike+ Accelerator, 10 start-up companies moved
to Portland for 3 months and collaborated with Nike and mentors on
their company products and connections to NikeFuel and Nike+.
At the Demo Days in June, in Portland and San Francisco, the companies
presented their product concepts to over 1000 Nike leaders, angel
investors, venture capitalists, industry leaders, and members of the media.